Blog

Identity and Urgency: The Forces Behind E-Commerce Success This BFCM

Explore how identity-driven messaging and urgency powered record-breaking e-commerce success during Black Friday and Cyber Monday. Discover key stats...

CFO

The Mobile Wallet Payments Revolution: Opportunities and Challenges

Explore the rapid growth of mobile wallets and their impact on retail. Discover key trends, opportunities for businesses, and how generative AI is...

eCommerce

Health and Wellness Goes Digital: The Shift to Online Shopping

Discover how consumer spending on health and wellness is shifting online. Explore key trends, challenges for brick-and-mortar stores, and strategies...

Trends

Retail Trends to Watch in 2025: Innovations Driving Growth

Explore the top retail trends for 2025, including generative AI, evolving ecommerce disruptors, retail media challenges, and innovative loyalty...

Marketing

Generative AI in Retail Customer Service: The Future is Now

Discover how generative AI is transforming retail customer service. Explore key use cases, benefits, and strategies to enhance efficiency, boost...

Trends

The New AI Risk: What Advertisers Need to Know

Navigating the evolving landscape of AI risks in advertising, from legal uncertainties to regulatory challenges. Learn how companies are balancing...

Trends

Google’s Cookie Conundrum: Why Advertisers Shouldn’t Get Too Comfortable

Google's surprising decision on third-party cookies has left advertisers uncertain. Despite the delay, a cookieless future is imminent. Marketers...

Trends

Navigating the New Normal: The Impact of Google's Privacy Sandbox Setback on Retail and E-commerce

Google's pivot on third-party cookies highlights the need for retail and e-commerce marketers to focus on first-party data and privacy-compliant...

Trends

The Future of Customer Support: Generative AI Chatbots in Retail

Generative AI chatbots are revolutionizing retail customer support with personalized, efficient service, but retailers must address consumer trust,...

Trends

The Importance of Generative AI Adoption by Consumers in Retail and E-commerce

Generative AI adoption is skyrocketing, transforming retail and e-commerce by enabling personalized marketing, enhanced customer service, and...