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Marketing

Generative AI in Retail Customer Service: The Future is Now

Discover how generative AI is transforming retail customer service. Explore key use cases, benefits, and strategies to enhance efficiency, boost...

Marketing

The Era of Privacy-First Marketing: What Leaders Need to Know

As digital privacy takes center stage, brand marketers find themselves at a pivotal moment. Consumers are increasingly vocal about their desire for...

Marketing Budget

2024 Predictions Guide: 10 Trends In ECommerce Marketing

Explore the top 10 emerging trends in eCommerce marketing that are predicted to shape the industry in 2024.

Attribution

Unlocking Marketing Efficiency: Attribution and Incrementality in E-commerce

One of the most pressing challenges for executive leaders is understanding the true impact of their marketing efforts. Two key concepts that have...